For the purposes of the GDPR legislation 2018, the data controller is Abbey Dental Supplies.

Abbey Dental Supplies is committed to ensuring that your privacy is protected. The following document sets out our policy regarding our use of any personal data that we may collect from you or that you provide to us.  Please check this page from time to time in case we have made any changes that may affect you.

The information we provide to people about how we process their personal data will be: concise, transparent and easily accessible; written in clear and plain language and be free of charge.  We will only collect adequate data for our trading purposes and will keep it under our control.  Notices to this effect will be displayed clearly and prominently and we ask individuals to positively opt-in and we provide sufficient information to enable informed choices.

The purpose of processing any information is set out in Article 6 of the GDPR and is also purely to enable our business operations which can be summarised as supplying Goods Not for Resale and the legal basis for the processing is the Legitimate Interest Provisions as set out in the new General Data Protection Regulation (GDPR) of 2018.

Categories Of Data That We Collect

We may collect and process personal data as defined in the new regulation as any information relating to an identified or identifiable natural person, including:

  • Name and job title
  • Contact information including email addresses and mobile phone numbers
  • Invoice and delivery addresses
  • Demographic information
  • Transactions between us and fulfilment

The purpose of processing any information is purely to enable our business operations which can be summarised as supplying Goods Not for Resale.  We have checked that the processing of data is necessary our purposes, and are satisfied that there is no other reasonable way to achieve these purposes.

Other sources of information are set out more fully in our Data Flow Chart and may include buying data bases, registrations, business acquisitions, prospecting, social media and other publicly accessible sources.

Legitimate Interest

The legitimate interests of the Data Controlling Officer and any third parties in handling the data extends only as far as purely business needs requires it.

We are relying on Legitimate Interest as our lawful basis under GDPR, and may refresh or review this from time to time.

Our lawful basis for collecting information is Legitimate Interest; i.e. we process data purely for purposes of creating and efficiently running a medium sized successful commercial operation offering goods not for resale to both end users and re-sellers. We are transparent in the way we go about contacting persons.

We do however also have customer consent based on long term trust. Abbey Dental Supplies will use these bases amongst others for direct marketing and other business operations and this is also backed up by privacy notices.

The reasons above document why we meet the criteria of the Legitimate Interest basis; and we do not consider Consent to be a suitable basis for our company to operate on. We do not process customers sensitive biometric, criminal or special category information.

Recipients and users of any information are strictly limited to within the company and any commercial operations as set out above and are committed to using only adequate data to what is necessary to fulfil their purposes.

We may use independent companies eg IT support, sales processing and CRM systems and the like in the normal course of our duties.  This processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.  The companies we work closely with as needed are not normally involved in data processing but may come into contact with it in the course of system servicing, breakdowns, updates and invoicing.

No data is transferred to any third countries.  While we have support companies in the UK for electronic back up and servicing etc, and suppliers in some third countries no data is transferred to them.  Any support companies we use who have a third party contractor in a third country have processing agreements between themselves and form no part of this policy. We may perform profiling (automated processing of personal data to evaluate certain things about an individual), which can be part of an automated decision-making process and we document this in our data protection policy.

We are aware of the rights of the data subjects according to principal 6 of the Regulation being:

  • a right to prevent processing for direct marketing
  • a right to object to decisions being taken by automated means
  • a right in certain circumstances to have inaccurate personal data rectified, blocked, erased or destroyed
  • and a right to claim compensation for damages caused by a breach of the Act


On occasion, we may gather information about your computer for our services and provide statistical information regarding the use of our website to our advertisers.

Such information will not identify you personally it is statistical data about our visitors and their use of our site. This statistical data does not identify any personal details whatsoever.

Similarly to the above, we may gather information about your general internet use by using a cookie file. Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer's hard drive. They help us to improve our website and the service that we provide to you.

All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular parts of our website.

Our advertisers may also use cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our website.

By registering with us or continuing to use our website, you agree to our use of cookies.

If you follow a link to any third party websites whilst accessing our site, please note that these websites will have their own privacy policies. We cannot accept any responsibility or liabilities for their operation.

Your right to access to information we hold about you can be exercised in accordance with the General Data Protection Regulation (GDPR) of 2018.

Any requests, comments and questions regarding this privacy policy are welcomed and should be addressed to  Further information about cookies may be found on the following website

Our Data Controlling Officer (DCO) is Mr Phil White,, and his deputy is Rob White located at Abbey Dental Supplies, 4 Imperial Way, Croydon, CR0 4RR

Tel 020 8683 4528